Hi, I'm Michael
I’m fascinated by how identity drives everything we do; that’s why I love brand marketing. After leading marketing for two years at two Chick-fil-As, I’ve thrown a lot of ideas at the wall. I love to try, fail spectacularly, learn, and eventually nail it. See my best moments below.
I’m fascinated by how identity drives decisions; that’s why I love brand marketing. See my best work below.
Portfolio
Chick-fil-A App
See how I grew a local Chick-fil-A restaurant’s in-app sales
Craftsy Refresh
See my strategies to grow this brand’s retention
Chick-fil-A Catering
See how I increased a local Chick-fil-A’s catering sales
Chick-fil-A App
Client:
Chick-fil-A Pearland Parkway
Chick-fil-A Beltway 8 South
Craftsy Refresh
Client:
Craftsy
Chick-fil-A Catering
Client:
Chick-fil-A Pearland Parkway
Chick-fil-A Beltway 8 South
cfapearpark
followers
Graduation Reel
See how I introduced the team to our Instagram audience
Social Media Refresh
View my strategies to increase our conversion rate
Secret Menu Reel
See how I drove engagement with a Chick-fil-A ‘secret’
Graduation Post
Client:
Chick-fil-A Pearland Parkway,
Chick-fil-A Beltway 8 South
Social Media Refresh
Client:
Chick-fil-A Pearland Parkway,
Chick-fil-A Beltway 8 South
Secret Menu Reel
Client:
Chick-fil-A Pearland Parkway,
Chick-fil-A Beltway 8 South
Rodeo Fan Night
See how I hosted a rodeo-themed event for 600+ guests
Flower Hour
View the bouquet-building workshop I hosted
Bingo with the Cow
Get behind the scenes of my marketing event with Chick-fil-A
Rodeo Night
Client:
Chick-fil-A Pearland Parkway
Flower Hour
Client:
Chick-fil-A Beltway 8 South
Bingo Night
Client:
Chick-fil-A Pearland Parkway
Chick-fil-A Beltway 8 South
Curious by nature, intentional by design, and driven to create stories that people remember
Hi, I'm Michael
I’m fascinated by how identity drives everything we do; that’s why I love brand marketing. I grew up with seven siblings and have called six states home, which taught me how to connect with people from all walks of life. For the past two years, I’ve led brand growth for two Chick-fil-A restaurants in the Houston market, driving a 21% increase in outside sales, a 4% lift in social engagement, and a 12% boost in loyalty app sales. I’d love to see what I could do for your brand.
More About Me
I love to explore. The world is so big and rich with new scenes, textures, tastes, and smells. Every time I look at a new place, it’s hard not to wonder, “Whose memories are living here?” Growing up with 7 siblings, I had a built-in crew from the beginning. My brothers are some of my best friends in the whole world, and we do a lot of exploring together.
One place we love to go every year is Dallas, Texas, to run the Spartan race: a 33-mile reality check with 50 obstacles and a lot of mud.
Beyond exploring new places and testing my limits, I’m drawn to exploring my roots. Before I was born, my grandma immigrated to the United States from Canton, China, with nothing and built her family from the ground up. She’s always been an inspiration to me, and one day I’d like to travel to her hometown to explore deeper into where I come from.
